With a market cap of $1.85 billion, Newsmax isn't cheap at 11 times last year's sales. But it's more reasonably valued than Trump Media, which is worth $5.13 billion -- or 1,475 times last year's sales. So while Newsmax's future is still murky, it certainly looks like the better buy.

During a faith luncheon at the White House several days ago, Donald Trump acknowledged the effect he has on the stock market. He stated, "I go on television and I rile the market."

Don Jr. joined the board of GrabAGun Tuesday, ahead of the online gun retailer’s debut on the NYSE. GrabAGun, which sells firearms and accessories online, is backed by 1789 Capital, a private equity firm where Trump Jr. is a partner.

Online retailer GrabAGun had a 2.23% upswing Friday morning following a rocky start — falling 23% on day one — with its NYSE trading debut Wednesday. But board member Donald Trump Jr. says it won’t deter 1789 Capital,

Shares of the firearms retailer GrabAGun — whose shareholders and board members include Donald Trump Jr. — tanked on their first day of trading on the New York Stock Exchange following a merger with a special purpose acquisition company.

From crypto coins to bibles, overseas development deals to an upcoming line of cellphones, Trump family businesses have raked in hundreds of millions of dollars since his election.

The playbook for Donald Trump's presidency is becoming clearer, analysts said this week, revising their investment ideas for Trump's second term.