Another Big Ten client is re-upping with Learfield, as Iowa is set to announce a five-year extension of its multimedia rights ...

Sooners athletic director Joe Castiglione announced a new "centralized effort" to maximize OU athletes' NIL potential with a ...

The University of Oklahoma has unified its NIL efforts by merging 1Oklahoma under Sooner Sports Properties, creating a ...

OU and Learfield also announced that Bobby Nash has been hired as the “NIL business development director” heading up the new ...

OU athletics announced Tuesday that 1Oklahoma and Sooner Sports Properties are merging to form a unified NIL entity for the University of Oklahoma.

Oklahoma announced a significant update to its name, image and likeness (NIL) operations on Tuesday. The Sooners announced ...

The University of Oklahoma Athletics Department and Learfield have named Sooner Sports Properties, the local team managing ...

The University of Illinois is integrating its athletics department with Learfield, an influential media and technology ...

The new agency in charge of regulating NIL deals in college sports has rejected deals between players and donor-backed ...

Many new deals could not be cleared because they did not conform to an NCAA rule that sets a “valid business purpose” ...

The University of Illinois Division of Intercollegiate Athletics and Learfield announced Tuesday a first-of-its-kind ...

Texas Athletics announced in late June that it would be partnering with Learfield to launch the Longhorn Sports Agency, an initiative to “optimize (Name, Image and Likeness) operations and maximize ...