Sonny Vaccaro, the man behind Michael Jordan's 1984 Nike deal, said that his friendship with Deloris Jordan is still intact ...

Michael Jordan and Nike have a partnership widely considered the most successful athlete-endorsement deal in history.

Athletes and brands have long shared lucrative partnerships, but in recent years, lifetime endorsement deals with companies like Nike, Adidas, and more have become the pinnacle of financial ...

Nike is one of the brands sponsoring many famous athletes. When you think about where the world’s wealthiest athletes are making their endorsement money, it comes from many brands we regularly ...

Colin Kaepernick is staying ready and received big endorsements from NFL colleagues in a Nike ad posted to social media on Monday as he continues to hope for a return despite not throwing a pass ...

To discover the all-time worst athlete endorsements, check out "These Athlete Endorsement Deals Were Complete Disasters." With photos!

Nike wasn’t the first shoe company to create partnerships with athletes, but they’ve done it better than anyone. The Oregonian company has created scores of successful ad campaigns. Here is ...

The long wait is over. Auburn athletics is officially "Team Nike." ...

Angel Reese's rise in the WNBA has been nothing short of electric, both on the court and off. The Chicago Sky star, who ...

At the “Just Frame It: How Nike Turned Sports Stars into Superheroes” exhibition, visitors viewed vintage sports posters featuring athletes like Michael Jordan, Bo Jackson, and Billie Jean King. They ...

Nike shares have dropped significantly since 2021 due to a shift to online sales and increased competition, but college endorsements offer a path to recovery. NIL deals with college athletes and ...

Nike is on the path to recovery and poised to maintain its leadership in athletic apparel and footwear, according to a new note from Argus.