Sooners athletic director Joe Castiglione announced a new "centralized effort" to maximize OU athletes' NIL potential with a ...

The University of Oklahoma has unified its NIL efforts by merging 1Oklahoma under Sooner Sports Properties, creating a ...

Another Big Ten client is re-upping with Learfield, as Iowa is set to announce a five-year extension of its multimedia rights ...

OU and Learfield also announced that Bobby Nash has been hired as the “NIL business development director” heading up the new ...

OU athletics announced Tuesday that 1Oklahoma and Sooner Sports Properties are merging to form a unified NIL entity for the University of Oklahoma.

The University of Oklahoma Athletics Department and Learfield have named Sooner Sports Properties, the local team managing ...

The University of Georgia Athletic Association and Learfield have launched a transformative strategic Name, Image and ...

The University of Illinois is integrating its athletics department with Learfield, an influential media and technology ...

ATHENS — Georgia athletics is looking to help its athletes cash in, announcing on Monday its new NIL partnership with ...

The new agency in charge of regulating NIL deals in college sports has rejected deals between players and donor-backed ...

The initiative will provide student-athletes with access to resources for brand development, strategic content creation, and ...