If City do end up earning £100m a season, this deal with Puma would eclipse Manchester United’s link-up with Adidas. United agreed a 10-year, £90m a season deal with the German manufacturer in July 2023, though that too is impacted by performance.

Manchester City have signed a blockbuster new kit deal with Puma worth a reported £1 billion ($1.34 billion) over the next 10 years. Spanish giants Real Madrid and Barcelona are both reported to have kit deals worth in excess of £100 million per year.