Trump’s pledge to place a 50 percent tariff on all imports from the South American nation will drive up the prices of coffee — and orange juice.

SAO PAULO (AP) — President Donald Trump’s threat to boost import taxes by 50% on Brazilian goods could drive up the cost of breakfast in the United States. The prices of coffee and orange juice — two staples of the American morning diet — could be severely impacted if there’s no agreement by Aug. 1.

Economists and industry insiders are preparing for the possibility of pricier coffee in the coming months, a possible consequence of President Donald Trump threatening to impose a 50% tariff on imports from Brazil.