Blending Japanese visual styles with short-form content, the campaign targets Gen Z audiences through a stylised narrative ...

Deal hands control to multiples; open offer launched for 26% at Rs 388 per share, nearly 15% below VIP’s market price, with ...

Campaigns with higher ad frequency see up to double the brand impact, underlining the importance of repeat exposure in CTV ad ...

At the Growth Summit in Kolkata, the minister shares updates on investments, job creation, digital infrastructure and policy ...

With over 17 years of experience in public relations and influencer marketing, Setty takes on the marketing and ...

Google AI Overview is quietly breaking the link between search and clicks, disrupting the very foundation of digital ...

Karnataka High Court rules that criminal proceedings against HUL CEO Rohit Jawa cannot continue as the company itself is not ...

The deal brings brands like Nutella, Kinder, Tic Tac, Frosted Flakes, and Special K under one portfolio as Ferrero expands in ...

After reaching Rs 10,000 crore in FY25, Marico sets a 2030 revenue target of Rs 20,000 crore, supported by growth in segments ...

With two decades of experience across brand and media roles, Rastogi is set to lead Wrap2Earn’s national operations amid a ...

AIgnite generates multiple creative variations across native, video and display formats to address performance challenges on ...

The sharpest fall was seen at the brand level, with only 14 brands advertising during the 2025 final, a drastic drop from 70 ...