Martech mistakes are causing serious fallout for marketing teams—24% of senior marketers lost customers last year, and nearly ...

Kaitlyn Pearce explains why Audio Network limits the use of AI for video marketing in favour of human creativity.

As cookies fade with Search, CTV and AI are among the favoured digital marketing methods, according to a survey of 500+ marketers.

Google updated its Search Quality Rater Guideline. Read this article to find out how to navigate Google’s warning signals.

GreenGeeks has planted 50,000 trees to ease the environmental impact of the data centres required for running websites.

As users shift to AI chatbots for search, Athena helps brands track and improve their mentions in AI responses.

Google added new AI tools to Search and YouTube in Southeast Asia to simplify ad creation and adapt to changing search habits.

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. As many as 60% of consumers believe their personal data is routinely ...

In the age of AI, your brand is what machines say about you. Jason Barnard explains how to shape that narrative through credibility, brand trigger phrases, and a unified digital footprint.

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Core digital skills marketers rely on have improved but that the ...

Joe Green is a writer based in Bristol, UK. He acquired his first computer and dial-up modem in 1992 and has worked in the tech industry since 2000. He writes and podcasts, specialising in open-source ...

Gartner’s annual CMO spend survey reveals 2024 average budgets have fallen by 15%, as CMOs pursue growth in the ‘era of less’.