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The path from marketer to general management is one that is still rarely taken - but Kimberly-Clark’s John Starkey believes ...
Skoda is looking to tap into “how customers feel” to establish itself as a credible EV player, so when people are ready to ...
While some brands debate the role for AI in their marketing plans, others are embracing the possibilities to optimise ...
In a category that tends to focus on hydration, Ribena is instead highlighting its “unique” taste and positioning itself as a ...
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