Netflix says half of its 300 million users now watch anime, while a Dentsu study found that almost a third of global ...

Anime is now one of the most-watched categories on Netflix, with more shows, viewers and global reach than ever before.

During the latter half of 2023, Netflix users binged 3.5 billion hours of anime content, and that is up from the hours watched in the first half of 2023. So yes, you read that right.

Netflix’s ad-supported tier has reached 94 million monthly active users across the world, up from 70 million last November. Engagement on each of those accounts is now 41 hours a month.

Netflix doesn’t have much room to grow subscribers, with 300 million already. In the future, it will likely tout revenue and user engagement.

Celebrity-driven engagement strategy. To showcase the feature’s potential, Netflix has launched the It’s So Good campaign featuring prominent celebrities, including Simon Biles, Cardi B and ...