Adobe has built its reputation in artificial intelligence on a simple but powerful promise: its Firefly AI models are "commercially safe" because they're trained exclusively on licensed content. It's ...

Get an exclusive first look at Adobe Firefly Video! In this hands-on demo, we explore its AI-powered video tools, creative ...

The definitive view on Amaysim's AI ad is here! And the ad for the new Macca's wings, which we're yet to receive as PR gift ...

Adobe enhances its Firefly AI with a new 'Generate Sound Effects' tool. Creators can now use text and their own voice to generate commercially safe audio.

Adobe Firefly continues to evolve rapidly, with a fresh wave of updates aimed at enhancing its video capabilities. Since its major redesign in April, Adobe has been aggressively rolling out new ...

Shares of Adobe (NASDAQ:ADBE) have been left out of the great AI rally amid rising competitive pressures from rivals who’ve ...

With the new improvement to the Firefly Video model, it can generate more natural motion and smoother transitions.

Adobe is kicking goals with its new multi-year partnership with the Premier League. As the official digital fan experience ...

A range of upgrades aims to speed up production workflows, allowing users to focus on higher value creative tasks ...

The company has expanded its partner model offerings within the Firefly ecosystem. New models from Pika, Luma AI and Topaz ...

‘Rumble, rumble, rumble, WHOOOOOOSH, *fiery launch noises*.’ ...

In the award-winning animation “The Wild Robot,” our robot Roz realizes she must activate learning mode in order to ...