Can Google AI overview and other search chatbots cancel each other out?; say goodbye to both Demand Media and Linda Yaccarino ...

Add digital health and wellness publisher Healthline to the growing list of companies hit with fines under California's privacy law.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

Hearst has seen improvements in addressability between 30% and 200% since introducing AURA, its AI-powered ad targeting solution, last year.

The double-digit percentage layoffs at TripleLift come roughly four months after the company hired Dave Helmreich as its new ...

Comscore, iSpot and VideoAmp all reaffirmed last year’s full certification, according to the broadcaster-backed joint ...

Adalytics is out with another summer blockbuster, of sorts. For at least a year, Adalytics has observed creator accounts on ...

Advertising restrictions often flag keywords and images used in women’s health care ads, preventing those ads from reaching ...

CTV advertisers have carried over one-to-one programmatic logic from display and online video into a channel that behaves ...

Measuring media quality is just the first step. A bigger challenge looms: assessing media quality against a marketer’s ...

Making Science recently launched an AI tool that helps advertisers optimize their marketing campaigns while maintaining ...

YouTube accounts are uploading recent Hollywood movies, racking up views while advertisers (and sometimes creators) remain in ...