WPP’s next chapter will be written by Cindy Rose, the seasoned Microsoft executive and long-time WPP board member who steps ...

Amazon is betting big on gamification and offline experiences to bring Prime Day to life in Singapore, and the brand’s ...

We set ourselves apart by designing for how people feel. Relevance, emotion and intimacy. That’s what endures.” ...

(HNW) travellers in Asia Pacific (APAC) now consider wellness a key factor in their travel decisions, signalling a profound ...

MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top ...

Adobe and the Premier League have kicked off a multi-year partnership aimed at transforming the global fan experience through ...

SPH Media has partnered with TSL Media Group’s influencer agency X10 Media to enhance its omnichannel offerings with ...

In Singapore, tissue packs mark territory. This time, they sparked a conversation. Nufresh, in partnership with boutique ...

MGK’s evolution marks more than a victory for golf. It’s a case study in community-first branding, and the quiet power of ...

As privacy concerns grow and the cookie-less future approaches, marketers are turning to smarter, safer ways to power their ...

FairPrice Group (FPG) is tapping Singapore’s SG60 milestone to strengthen its position as a people’s brand by rolling out ...

Microsoft executive Cindy Rose will take over as global CEO of WPP on 1 September, replacing Mark Read after a seven-year ...