In relation to advertising, “gatekeeper media” delivers higher levels of trust compared to UGC sites and platforms.

The path from marketer to general management is one that is still rarely taken - but Kimberly-Clark’s John Starkey believes ...

Skoda is looking to tap into “how customers feel” to establish itself as a credible EV player, so when people are ready to ...

In a category that tends to focus on hydration, Ribena is instead highlighting its “unique” taste and positioning itself as a ...

While some brands debate the role for AI in their marketing plans, others are embracing the possibilities to optimise ...